accelerate: capture market share
The acceleration stage focuses on building momentum for rapid adoption. Once the new company or product is introduced to the market, the next phase is to facilitate inquiry, consideration, and adoption from key prospects, especially market influencers.
Mindshare Creative specializes in prospect engagement, inquiry and sales response strategies for explosive, yet controlled growth.
client case study — cryobank
California Cryobank was a late entrant into the Cord Blood Banking market. This complex service is not covered by insurance, and ranges in price from $400 to $1200 depending on the company and extent of testing.
Mindshare partnered with California Cryobank to develop impactful marketing materials that generated inquiries and helped to educate prospects about the benefits of the service and the cost.